Somehow, year after year, my monochromatic commercial journey continues. I’ve managed to collect most of the colors on the rainbow, but sadly I wasn’t smart enough to have the fore thought to create some sort of music video, short film, or passion project in between set ups to really capture the true magic of all the monochrome sets. I never set out to direct monochromatic commercials, but after the first phone call when someone asked if I could do “monochrome”, “minimalist”, and an “abstract” set, they just kept coming.
Here are a collection of screen grabs over the years. Most of them are monochromatic office sets for some sort of tech or insurance company. But there are some outliers in there for food brands, make-up companies, and energy drinks.
